Crower Cams and Equipment Company

It started as a one-man, part-time operation making engine parts for himself and his hot rod buddies more than 40 years ago. Today it has evolved into a multimillion dollar, multifaceted manufacturing operation, producing high performance engine equipment for a wide variety of applications, including cars, trucks, boats, tractors, motorcycles and antiques.

Crower Cams and Equipment Company, Inc., is a leading producer of aftermarket camshafts and valve train components. But over the years Crower has developed a more diverse line of products. Today, Crower is the world’s largest manufacturer of aftermarket crankshafts and connecting rods, and the Crower line of clutches has been dominating the drag racing and tractor pulling series for nearly two decades. Crower products are used in everything from NASCAR Winston Cup and Busch to NHRA Top Fuel, Funny Car and Pro Stock to the USAC ranks on down to Saturday night Sportsman classes and conventional passenger cars and trucks.

Bruce Crower, president of Crower Cams, is the thinking man’s racer, saying, “People don’t think as much as they should. If you think hard enough, the answer will come.” Born in 1930 to a church going family in Phoenix, Arizona, he has been thinking about, and implementing ways to improve the internal combustion engine for nearly six decades.

During high school, Bruce found that other hot rodders would buy parts that he made for his own ’32 Ford roadster. As new ideas came to mind, instead of making just one part for himself, he would make several at a time and sell them to his fellow hot rodders. It was simple arithmetic to see the profit of making thousands of such parts and selling them nationwide

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